The Next Big Arenas of Competition
Chris Bradley, Michael Chui, Kevin Russell, Kweilin Ellingrud, Michael Birshan, Suhayl Chettih
McKinsey Global Institute
This report from the McKinsey Global Institute identifies and describes a category of industries that could account for much of the future change in the business landscape and transform the world. We call these industries arenas of competition. To identify the arenas of tomorrow, we look back at the arenas of today to see how they evolved. Arenas are defined by two characteristics: they capture an outsize share of the economy’s growth, and market share within them changes hands to an outsize degree.